Good Thing Going is a brand design studio that helps brands gain a competitive edge in the market.
Sequence ︎︎︎
Brand Identity
Apr 2023
▪ Project Owner : Frientrip
▪ Design : Seung Ah Lee
‘sequence’ is a sophisticated experience curation service introduced by Frip, showcasing Korea's 'fine experience' that offers uncommon emotions and inspirations, akin to 'fine dining' and 'fine stay.' It provides premium experiences.
Used in movies, 'sequence' refers to the term used when multiple deities come together to represent a single story, signifying a series of independent, continuous narratives based on a central theme. Efforts were made to connect the unique meaning of 'sequence' with the distinctive service philosophy and to visually expand it. A unique identity for Sequence was developed.
Based on this concept, the logo of 'Sequence' was designed with continuity in mind, using the letter 'e' as the central point to create a dividing line, serving as the basic module. This signifies that each paragraph carries a narrative, and these narratives come together to form a complete story.
▪ Design : Seung Ah Lee
‘sequence’ is a sophisticated experience curation service introduced by Frip, showcasing Korea's 'fine experience' that offers uncommon emotions and inspirations, akin to 'fine dining' and 'fine stay.' It provides premium experiences.
Used in movies, 'sequence' refers to the term used when multiple deities come together to represent a single story, signifying a series of independent, continuous narratives based on a central theme. Efforts were made to connect the unique meaning of 'sequence' with the distinctive service philosophy and to visually expand it. A unique identity for Sequence was developed.
Based on this concept, the logo of 'Sequence' was designed with continuity in mind, using the letter 'e' as the central point to create a dividing line, serving as the basic module. This signifies that each paragraph carries a narrative, and these narratives come together to form a complete story.