Good Thing Going is a brand design studio that helps brands gain a competitive edge in the market.
Frip ︎︎︎
Brand Identity & App
Apr 2022
▪ Project Owner : Frientrip
▪ Design : Seung Ah Lee
Frip has set ‘We inspire people to experience the world.' as its brand slogan and carried out this redesign to strengthen its platform identity, where everyone can easily and naturally start their leisure hobbies.
In particular, the brand essence, encapsulated in the meaning 'starting experiences,' is defined as 'explore' and incorporated into the brand design.
The new Frip BI is created with the concept of 'Explorer's Flag.' The symbol and app icon, created by combining the letter F of Frip, are shaped like a flag to make it easy to find Frip whenever there is a desire for a leisure hobby. The bold and dynamic typeface developed for the logo represents a solid and dynamic brand image.
▪ Design : Seung Ah Lee
Frip has set ‘We inspire people to experience the world.' as its brand slogan and carried out this redesign to strengthen its platform identity, where everyone can easily and naturally start their leisure hobbies.
In particular, the brand essence, encapsulated in the meaning 'starting experiences,' is defined as 'explore' and incorporated into the brand design.
The new Frip BI is created with the concept of 'Explorer's Flag.' The symbol and app icon, created by combining the letter F of Frip, are shaped like a flag to make it easy to find Frip whenever there is a desire for a leisure hobby. The bold and dynamic typeface developed for the logo represents a solid and dynamic brand image.