Good Thing Going is a brand design studio that helps brands gain a competitive edge in the market.
David Avln︎︎︎
Brand Identity
Feb 2021
▪ Project Owner : David Avln
▪ Design : Seung Ah Lee
David Avln is a handmade jewelry brand crafted from abalone, a key ingredient in traditional Korean cuisine. It understands and reinterprets the intrinsic beauty of Korea into modern designs. The name David Avln combines David, the victor in the story of David and Goliath, with Avalon. This fusion reflects the brand philosophy of 'coexistence of tradition and experimentalism,' pursuing resilient and restrained designs. Efforts are made to embed the brand philosophy into every customer touchpoint, ensuring its meaning remains eternally unchanged, as echoed in the brand slogan 'Eternally Unfading Glory.'
The monogram, symbolically representing the laurel wreath, seamlessly blends the shape of the laurel wreath with the 'D' of David Avln, designed to harmonize naturally. Based on a serif typeface, the smooth lines and connections of straight and curved lines convey an elegant and luxurious image.
▪ Design : Seung Ah Lee
David Avln is a handmade jewelry brand crafted from abalone, a key ingredient in traditional Korean cuisine. It understands and reinterprets the intrinsic beauty of Korea into modern designs. The name David Avln combines David, the victor in the story of David and Goliath, with Avalon. This fusion reflects the brand philosophy of 'coexistence of tradition and experimentalism,' pursuing resilient and restrained designs. Efforts are made to embed the brand philosophy into every customer touchpoint, ensuring its meaning remains eternally unchanged, as echoed in the brand slogan 'Eternally Unfading Glory.'
The monogram, symbolically representing the laurel wreath, seamlessly blends the shape of the laurel wreath with the 'D' of David Avln, designed to harmonize naturally. Based on a serif typeface, the smooth lines and connections of straight and curved lines convey an elegant and luxurious image.