Good Thing Going is a brand design studio that helps brands gain a competitive edge in the market.
A’ddict ︎︎︎
Brand Identity & Product
July 2021

















▪ Project Owner : Eleven Corp
▪ Design : Seung Ah Lee
▪ Photo : COP Studio
A’ddict is a fragrance brand based on the movie ‘Perfume’ based on the novel. A’ddict applied the movie’s story to the product itself with a fresh and concrete concept, adding depth to the product and emphasizing brand identity.
A’ddict’s main product, solid perfume, can blend with the user’s natural scent, leaving its unique scent. Since it is only steered as a base, it has a clear appeal that it can be used with A’ddict’s liquid perfume for long-lasting and layered according to the user’s mood.
▪ Design : Seung Ah Lee
▪ Photo : COP Studio
A’ddict is a fragrance brand based on the movie ‘Perfume’ based on the novel. A’ddict applied the movie’s story to the product itself with a fresh and concrete concept, adding depth to the product and emphasizing brand identity.
A’ddict’s main product, solid perfume, can blend with the user’s natural scent, leaving its unique scent. Since it is only steered as a base, it has a clear appeal that it can be used with A’ddict’s liquid perfume for long-lasting and layered according to the user’s mood.